JINRO
SOJU
Welcome to your food’s new favorite companion. Koreans know delicious dishes and drinks go hand in hand. There’s even a word for food consumed with alcohol - anju (안주; 按酒). We like to think we’re the reason the word exists.
With a subtle sweetness and notes of butter and malt - we know how to play up the different flavors of your palate. We bring out the richness in savory plates, temper spicy fares, and keep things refreshing with light bites. So, whatever the anju - there’s Jinro Soju. The drink for food.
BAR ACTIVATION
Just ordered a big fat juicy burger? Feeling thirsty? Cocktail not calling your name?
Introducing The Drink For "Food Truck". Find it parked outside food truck festivals of all kinds. Your food needs a refreshing companion.
OOH
We're taking over food & delivery ads to remind you that no meal is complete without, Soju of course.
Looking for recipe inspo? We've places banner ads on Pinterest recipe boards to remind users that no recipe is complete without a Soju.
The final ingredient to any recipie.
