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ART DIRECTOR
EMMA FRASIER
JINRO SOJU
Welcome to your food’s new favorite companion. Koreans know delicious dishes and drinks go hand in hand. There’s even a word for food consumed with alcohol - anju (안주; 按酒). We like to think we’re the reason the word exists. So, whatever the anju - there’s Jinro Soju. The drink for food.
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BAR ACTIVATION
Just ordered a big fat juicy burger? Feeling thirsty? Cocktail not calling your name?
Introducing The Drink For "Food Truck". Find it parked outside food truck festivals of all kinds. Your food needs a refreshing companion.
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OOH
We're taking over food & delivery ads to remind you that no meal is complete without, Soju of course.
ROLE: ART DIRECTOR
CW: SARAH LIKEN
SIX FLAGS
RX BAR
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