ART DIRECTOR
EMMA FRASIER
Off The Street Club asked us to create a campaign for their cherished Camp Mathieu. Each summer, Camp Mathieu offers a safe haven for children from Chicago's West Side, providing them with an escape from the challenges of their neighborhoods. Unfortunately, the prevalent negative narratives surrounding these areas often leave potential donors feeling powerless. Our goal is to challenge these misconceptions by highlighting the pure casual joy and positive experiences the children have at camp through a social-first campaign.
OFF THE STREET CLUB
How it looks on Social...
Instagram Stories
We interviewed campers Recess Therapy style to give donors a peak inside the simple joy kids experience each summer.
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Joyful Creations.
In collaboration with local Chicago influencer, Hebru Brantley - OTSC will host a social media auction featuring camper's artwork, with all proceeds going directly to Camp Mathieu.
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Rediscover Your Joy
Whether it be through sports or the NYT games, we all love to sprinkle bits of joy into our daily lives.
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We created a playful installation to interrupt donors busy schedules to reconnect with the simple joy of childhood.
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Behind The Scenes
